Duda Melzer is the new CEO of RBS Group, and that job by itself is a big responsibility for him. He wants to be sure that he can lead the family business well, but he also has side projects that mean a lot to him. RBS Group is a major name in Brazil, but Brazil cannot grow with just a couple large companies like RBS Group. The company has to grow with help from small firms that were once startups.
Duda Melzer and his family started e.Bricks Ventures to make sure that they could fund projects that would help startups, and he has been working on funding of these companies for a long time. He knows that every company that wants to succeed has to have cash, and he wants to award grants to as many companies as possible. He believes that he can jump start companies that need funding, and he believes it works faster than waiting for a company to become viable.
Duda Melzer and his family have plans for the rest of Brazil that include more jobs and expanded service from RBS Group, but funding startups helps bring in more customers and creates jobs. Creating jobs is a very important part of the way that Brazil will grow, and the middle class will start to explode because it has so many more opportunities than it did in the past.
The middle class of Brazil will start to benefit from more companies opening and more jobs from RBS Group. It is possible that a company funded by e.Bricks Ventures could become the next large company in Brazil, or it could become an integral part of why a certain region of the country grows. The country needs more businesses, and they need more visionaries like Duda Melzer.
Brazil’s RBS Group is one of the most historic and best respected in the country and across the South American continent. The group has always managed to move with the times since it was established by Nelson Sirotsky Sobrinho in 1957 and has reached out to deliver entertainment and news across TV, newspapers, and radio over the latter half of the 20th century and into the 21st. The changing face of the media in the 21st century has prompted a change in leadership that has led to Eduardo Sirotsky Melzer, better known as Duda, taking control as CEO of the evolving company.
In recent years the RBS Group has looked to change the way it delivers news and entertainment to its customers with a move towards Online content over the traditional forms of media established in the 20th century. Duda Melzer has made it his goal to oversee the development of the RBS Group as a major player in global media that has shifted its focus to Online and new media options. Melzer has used his experience working in the U.S. to bring changes to RBS designed to help the company flourish in the future.
One of the areas that has changed the way business is conducted at RBS is the use of video conferencing and calling promoted by Duda to his employees. Decisions can be made at any time as Melzer remains in contact with his employees no matter where he finds himself in the world. Duda Melzer has a number of interests in various activities, including a love of sports that can take him away from his traditional office but never leaves him out of contact with the daily running of the RBS Group.