A Brief Recap of Sweetgreen Salad Chain

Nicolas Jammet, Jonathan Neman, and Nathaniel Ru were fresh out of college at Georgetown when they opened up a restaurant. Their aim was to establish a healthy but hip place that would be farm-to-table. They called it Sweetgreen, and they received funding from about forty relatives and friends. They’ve done better than they could have imagined. Eight years later, they preside over a chain. Sweetgreen has opened in 31 places, and is preparing to open another nine restaurants by year’s end.

But that’s not all. They’ve also flown past three rounds of venture capital worth $95 million. Jammet, one of the company’s co-CEOs, recently sat down for an interview with Bloomberg. He explained how the germ for their company was seeded and how they’ve progressed with their lucrative business project.

The three co-founders met their freshman year of college at Georgetown. As graduation approached, the three were dissatisfied with the structured employment options lying ahead of them, the last thing they wanted was to working long hours in an office cubicle. Children of entrepreneurs, they quickly decided to strike out on their own and build their own business.

They quickly zeroed in on healthy food options in Georgetown, or the lack-thereof. They opened a salad shop offering healthy and nutritious options. Now, all these years later, their business pitch hasn’t changed. They don’t just sell healthy food, they sell a set of values about doing things correctly and sustainably.

Plus, they took advantage of opportunities sitting in front of them. They had access to people like Danny Meyer, CEO of Union Square Hospitality Group, and Steve Case, one of the co-founders of America Online, who became two of their first investors. Jammet had done a college internship with a prominent New York restaurateur, Joe Bastianich, who ended up investing in the restaurant, too.

The chain conveys a decidedly hipster vibe in its stores. The company calls its workers “team members” and “coaches.” The founders pride themselves in maintaining a great atmosphere by relating well with employees. When someone leaves the company, be it a food supplier or an app developer, the founders want to know why, so they can understand the reasoning.

Nathaniel Ru is a co-founder and co-CEO of Sweetgreen. He’s also a principal at SWTLF Ventures. He says his goal is to serve high quality food to more and more people. One of his heroes is Kevin Plank, of Under Armour, because he runs a company that stands for something larger than just itself.


What’s new in dieting? NutriMost, of course…

When I think of obesity I think about heath concerns. Obesity can lead to any number of problems, some of which being diabetes or high blood pressure. For this, doctors prescribe medications. However, medications are meant to treat symptoms and do not actually fix the problem. On top of that, many of these medications have major side effects or can cause problems of their own. Why would I try to treat a problem by creating a new one?

When I think of diet I think of many different terms, like low-cal, low-carb, low-fat, and many others. Even if any of the current diet trends work, they aren’t permanent. I lose weight, stop the diet, gain weight, re-start the diet, and the cycle just goes on. This is not a solution.

It is for these reasons that Dr. Ray Wisniewski created NutriMost. This program is designed to create a healthier balance in every day life, for every person. “Diets are not one-size-fits-all.” That is why NutriMost creates a unique program for each patient. With this program the patient gets a target weight and is taught how to remain within 2 pounds of that target weight, therefore removing the predictable “gain and loss” cycle of popular dieting techniques.

One of the most intriguing things about this program is that it doesn’t involve drugs or hormones, exercise, or starving myself. And even better than that, once the program is over you are left with all the tools necessary to continue on with a healthy lifestyle.

Articles used: