JustFab is an online retailer offering fashion at a fraction of the cost of other name brand companies. The website offers shoppers a variety of trendy items. The low cost makes the products very desirable for those who might not otherwise be able to afford to purchase new on point items each month.
The clothing company has monthly subscriptions and a monthly charge. Subscribers are charged a small fee of $39.95 if no items are purchased during that month. The fee however, can go towards future purchases during the same calendar month.
In the beginning of the year, subscription-based companies experienced soaring sales. Most companies however, experienced a huge decline in sales later in the same year. Most companies that is, except for JustFab. According to The LaTimes, JustFab hopes to see profits of over six million dollars.
So, in spite of the decrease in sales many online subscription companies are experiencing, JustFab is growing. The company has even purchased two other online subscription based companies. What is this internet company doing different than their competitors?
For starters, JustFab has great sales such as buy one get on half off items. How could any fashion forward shopper turn down budget friendly deals like that? JustFab also offers personalized style quizzes to help shoppers determine the styles that best suit them while continuing to send encouraging emails promoting new styles, savings, and bargains.
Another possible contributing factor to the company’s success might be the sheer nature of their subscribers. People as a whole are busier now than ever and with the policy that subscribers must purchase items by the fifth of each month or be charged a fee, they will be naturally more inclined to go ahead and make a purchase for that month. This is especially true since the fee will be charged if one forgets to cancel so they might as well make at least a $40 purchase.
According to BusinessInsider, JustFab has a good thing going with no stopping point in sight. Check out this company’s website for more information.